Zorka × Gastrotheatre Kaleidoscope

Zorka is a ceramic tableware brand from Saint Petersburg
/ Client
Zorka — ceramic tableware brand from Saint Petersburg
Kaleidoscope is a gastrotheatre in the Hotel National
Task

To reach a premium audience in Moscow and raise brand awareness in the capital.

Idea

A private gastronomic dinner in the format of a cultural experience — a meeting point of design, gastrotheatre, and a lifestyle brand.


Collaboration with the gastro-show "Seven Wonders of the World" as the visual and conceptual foundation of the project.

Implementation

We initiated a private dinner at the Kaleidoscope gastrotheatre for 18 opinion leaders.

The project began with creative invitations: Zorka ceramic plates and wine glasses, painted in the style of the gastro-show, were arranged in a large gift box with a handcrafted candy in the gastrotheatre's brand colors and a card with event details.

The invitations were sent to 9 bloggers with a combined reach of X — as a personal entry into the project.

The event itself became a complete narrative: guests arrived with their partners, were greeted by a character in costume, and the entire space was fully designed around the collaboration.

The table setup, special saucers, welcome snacks and drinks, menus, cards, and dish descriptions — everything was executed in the project's unique design. During the dinner, guests also received image cards created specifically for the Zorka brand and gastrotheatre collaboration.

Result

We initiated a private dinner at the Kaleidoscope gastrotheatre for 18 opinion leaders.

The project began with creative invitations: Zorka ceramic plates and wine glasses, painted in the style of the gastro-show, were arranged in a large gift box with a handcrafted candy in the gastrotheatre's brand colors and a card with event details.

The invitations were sent to 9 bloggers with a combined reach of X — as a personal entry into the project.

The event itself became a complete narrative: guests arrived with their partners, were greeted by a character in costume, and the entire space was fully designed around the collaboration.

The table setup, special saucers, welcome snacks and drinks, menus, cards, and dish descriptions — everything was executed in the project's unique design. During the dinner, guests also received image cards created specifically for the Zorka brand and gastrotheatre collaboration.