Who we areServicesCasesTeamDiscuss the project
Who we areServicesCasesTeamTo increase awareness of Game Ready equipment and develop understanding of the product as a "first aid" for athletes and people with active lifestyles.
To demonstrate how and in what situations the equipment is used, and to remove the barrier of mistrust towards medical products.
Not a classic commercial, but a personal and honest conversation with a real athlete.
The interview format makes using Game Ready a part of everyday life, not a staged demonstration.
We developed a shooting concept focused on trust and the personality of the main hero.
The shoot took place in Sergey Pinyaev's home environment — without studio pressure or overly polished advertising aesthetics.
During the interview, Sergey used the Game Ready equipment in real time (15 minutes), answering questions about sports, injuries, recovery, and his personal experience.
The format clearly demonstrated:
Based on the footage, we produced several content formats: a full video interview, short cuts for social media and organic promotion, and a version for YouTube.
Additionally, we launched a reach-boost campaign to increase the effectiveness of the project and scale the content.
We developed a shooting concept focused on trust and the personality of the main hero.
The shoot took place in Sergey Pinyaev's home environment — without studio pressure or overly polished advertising aesthetics.
During the interview, Sergey used the Game Ready equipment in real time (15 minutes), answering questions about sports, injuries, recovery, and his personal experience.
The format clearly demonstrated:
Based on the footage, we produced several content formats: a full video interview, short cuts for social media and organic promotion, and a version for YouTube.
Additionally, we launched a reach-boost campaign to increase the effectiveness of the project and scale the content.